06 Sunny Side
Branding, visual identity,
& print production
& print production
Sunny Side is a fictional Bed & Breakfast located in the small college town of Middlebury, Vermont. Its principal concept is to introduce guests to the world of homesteading and farm life in a quaint, personal environment, but without compromising on the guest experience.
The brand’s design is inspired by vintage, hippie, and Western styles, emphasizing handmade and hand-drawn elements. To that end, the style is slightly cleaner and more minimalistic, which is appropriate for a hotel or bed and breakfast. The logo is a simple sun rising over a rooftop, with an added rustic texture when allowed. This textural treatment is carried through other aspects of the type and graphic elements to tie everything together.
Process Book
The brand’s design is inspired by vintage, hippie, and Western styles, emphasizing handmade and hand-drawn elements. To that end, the style is slightly cleaner and more minimalistic, which is appropriate for a hotel or bed and breakfast. The logo is a simple sun rising over a rooftop, with an added rustic texture when allowed. This textural treatment is carried through other aspects of the type and graphic elements to tie everything together.
Process Book
