05 New Fish on the Block
Branding
& visual identity
& visual identity
New Fish on the Block is a food truck located in the Port city of Portland, Maine. “New Fish” aims to serve the market of a late-night crowd, the last stop on your way home after a long night out for the classic English fish and chips.
Stylistically, the brand utilizes hand-drawn elements reminiscent of the fishing profession and its rustic roots. The tone is tounge-in-cheek and perfect for a truck frequented by the after-hours crowd. More than anything, patrons can come to expect a consistent and deliciously greasy experience.
Process Book
Stylistically, the brand utilizes hand-drawn elements reminiscent of the fishing profession and its rustic roots. The tone is tounge-in-cheek and perfect for a truck frequented by the after-hours crowd. More than anything, patrons can come to expect a consistent and deliciously greasy experience.
Process Book
